Q: What do you call a business that isn’t run like a business? A: A hobby.
This is Day 6 of 15 Day Blog Challege and we are to talk in it about our Ideal Business Model. Natalie Sisson fro “The Suitcase Entrepreneur” says that we should run our business to support our style of living not the other way around. In my life it’s the other way around, so far. There is a whole lot of living and doing just to support my business. And I am not talking about myself but also about my husband who’s supported me financially when I needed it. And I needed it, believe me!!!
Lets be honest here. Running a business is tricky, especially when you start it not knowing that the part you want to do the most (like taking pictures in my case), is only a very small part of running a successful business.
For every successful establishment there is another that didn’t make it past the first five years, shows data from the Bureau of Labor Statistics.
I have run a hobby for a long time while all I wanted was a profitable business which would support my lifestyle. I have fought my husband who would always say, “you’re running a hobby, not a business, be real about it”. Until I realized what he was saying is right. The realization didn’t come easily as it meant big changes. In photography business people are afraid of speaking about what’s behind their business in public, in front of the clients. They hide within photography forums and groups and over there they let the worst frustrations out. Sometimes they direct the frustrations toward another professional, someone who’s cheaper, someone who is not as good in posing people as they do, someone who hasn’t been in business for as long as they are therefore he/she can be run into the ground for asking for an advice.
I have witnessed photographer after photographer being crushed by another peer, by somebody who should be looked up to for their knowledge and experience but they choose to be angry at the newcomers and therefore loose the credibility. Nobody wins in a such situations. People get hurt in both ends. I experienced it first handed. It hurt. Tremendously. It didn’t last long as I decided to cut off all the groups and forums where I saw it happening. I wrote about it in my last post.
It’s unprofessional to complain about our clients. Yes, I agree!
It’s unprofessional to talk about how hard it is and how many hours and sleepless nights we work and how much time we have to spend away from our families in order to earn some money. Yes, I agree. All small business owners do that. We are not any different. We do not work more (or less) then any other entrepreneur out there. Hell, all you full time working people do that.
The thing I don’t think it’s unprofessional is to share some (because not all) insights into photography business, and educate people about it.
There is this conviction that photographers are hobbyists and charging people an arm and a leg for their services is unacceptable.
I also think that artists don’t have to be starving in 21st century. Few days ago I saw this on Facebook, and I shook my head in understanding.
I’ve started writing this post yesterday during our road trip to see a potential home to buy. Yes, your read it right – it was a road trip because it’s way up North from San Jose. We can’t afford buying a home in Silicon Valley, and we are outgrowing our present place, so we are looking into different options.
I though and though about the way I want to write this post and if I really should write it the honest way, or simply list what would be the ideal model without going into anything else. As you can see I went for the most honest way.
Moving to a different city away from Silicon Valley might bring to us new possibilities. We will be able to achieve more for less. One of the houses we looked at had this wonderful first floor, which we both agreed, would be perfect for my small studio and an office.
Yes, I am dreaming about working space, and a small studio. Not because I particularly want to switch to studio photography, but because I want to have options, and because there is this more creative troll hiding inside me and wanting to have a studio for more personal and soul freeing use.
One part of my ideal business model is to have a studio. Another part of my ideal business is to be able to travel to photograph people. I know that the market is oversaturated with photographers so the possibility for someone from Texas (just because I’ve never been to TX and would love to visit there) wanting to hire me to do their family portraits is equal almost 0.09% (just because there is always hope, right?), and we all can dream.
But I can’t just sit and hope.
[ctt title=”If I want something to happen then I must do something towards it so the probability of the happening rises” tweet=”If I want something to happen then I must do something towards it so the probability of the happening rises” coverup=”2UqQ4″]. Got all philosophical here.
If I want to do stuff then I need to be able to afford it. To be able to afford it I have to earn more. To earn more I have to change my business model and charge more, or find a different job.
With my ideal business model I wish to be able to work with many non-profit organization donating my time and my work to a bigger cause. My dream is to be able to travel to other countries to be involved with helping people in need or supporting a cause I feel strong about. Just this year I got involve in working with CleanBirth.org, La Leche League South Bay and Alzheimer’s Association and would love to do more of it in the future.
My ideal business model is not a discount base business (although it started that way). If I run any specials they stay between me and my subscribers. Sign up while you can!
My ideal business model is based on families who come to me year after year after year.
My ideal business is based on trust and respect, not on a “good deal” philosophy.
My ideal business is based on my professionalism and support.
My ideal business model is to run a business not a hobby.
Thank you for reading
P.S while we are at talking about trust and respect here is short “testimonial” like video of a returning clients of mine who are explaining why it is important to work with a photographer who knows the family and have work with the family in the past.
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